on request
5 days
German
Online
Certificate of Participation
Online
LECTURER
Prof. Dr. D. Georg Adlmaier-Herbst
2460 โฌ
Recognized as Bildungszeit
COMMUNICATION MANAGEMENT
Informing, explaining, convincing – professional communication management has become a strategic success factor for organizations and companies in times of digitalization, sustainability and diversity. The course deals with the establishment and development of clear, attractive images of a company or organisation and its services. The goal of these images is to facilitate positive behaviour and attitudes of internal and external reference groups towards the company.
Learning goals
After completing the course, participants will be familiar with the tasks, goals and instruments of communication management. They will understand the importance of systematic design communication as a management process and will become familiar with the special requirements for communicating in the context of different reference groups such as employees. They will understand unique features of varying aspects of practical application, using crisis communication as an example, and will have mastered effective techniques such as storytelling, text communication and image communication. They will also be able to resolve disruptions in communication through the targeted use of applied techniques.Content
- Basics communication management
- Importance of communication management
- Communication and decision planning
- Internal communication as a management process
- Basics and instruments of employee communication
- Employee communication as a management process
- Application of the management model
- Storytelling
- Storytelling basics and techniques
- Important impact factors
- Text and image communication
- Communication in Social Media
- Basics and instruments of crisis communication
Target group
- Employees in companies and organisations who are entrusted with communication tasks
- Managers
- Self-employed
- Agency employees
This course is recognized as Bildungszeit according to paragraph ยง 10 (5) of the Berliner Bildungszeitgesetz (BiZeitG).
Prerequisites
Laptop/PC + headset with microphoneDates
Currently no dates. If you are interested, please contact us.LECTURER
Prof. Dr. D. Georg Adlmaier-Herbst is an experienced practitioner who has worked for 15 years in the human resource department of the executive board of a global corporation. He has been a consultant, mentor and speaker for companies, organisations and individuals at home and abroad, for 18 years.
Since the 1990s, he has been instrumental in shaping numerous processes in industrial companies and scientific institutions. Prof. Dr. Adlmaier-Herbst is currently Honorary Professor and Scientific Director of the research unit Berlin Management Model for Digitalisation (BMM) at the Berlin Career College of the Berlin University of the Arts, where he is also a lecturer in the part-time Master's program โLeadership in Digital Innovationโ. At the University of St. Gallen, he is also responsible for modules in the Executive Master of Business Engineering, lecturer for โLeadership for the Digital Transformationโ in the certificate course โDigital Innovation and Business Transformationโ and main lecturer in the certificate course โHSG Management for IT Leaders 2020โ. At Technische Universitรคt Berlin, he teaches Leadership and Strategy and Change Management in the Master's program in Science Management/Science Marketing.
