TU BERLIN ACADEMY FOR PROFESSIONAL EDUCATION
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COURSE DATES

11.10.2023 - 13.10.2023
COURSE DURATION

3 days
LANGUAGE

German
LOCATION

Berlin
CERTIFICATE

Certificate of Participation
FORMAT

On-site
LECTURER

Prof. Dr. Ronald Glasberg
PRICE

1400 €

STRATEGIC AND CHANGE MANAGEMENT
11.10.2023 – 13.10.2023

This course focuses on strategy and change management. If designed effectively, strategic change management practises can ensure success via the formulation and implementation of the right things at the right time. It can make the difference in terms of ensuring leadership support and the setting of a value-maximizing pace for transformation.

Learning goals

On completion of the course, participants will be able to describe the essential principles and activities of strategy and change management. They will be able to formulate clear and action-oriented recommendations for companies and organisations on how to deal with unexpected events depending on the respective strategic, innovation, financial and risk management-related situation at their organisation. Participants will be able to transfer their acquired knowledge to successfully master challenging situations and confidently manage complex transformation programs.

Content

  • Introduction to Strategic & Change Management
    1. Basic model of strategic management
    2. Combining intuition and analysis in successful mindsets
  • Scanning the Environment
  1. Challenges in a rapidly changing world
  2. Diagnosing the need for change
  • Strategy Formulation
    1. Formulating corporate and business strategies
    2. Designing unique strategy moves
    3. Relevant aspects for strategy selection
  • Strategy Execution & Monitoring
    1. Designing the change management process and journey
    2. Delivering change and overcoming obstacles
    3. Measuring and improving the impact of change
  • Real-World Examples of Strategic & Change Management Initiatives
    1. Preparing a written case analysis and oral presentation
    2. Key learnings from successes and failures
    The course includes short presentations and interactive group work for in-depth practice exchange.

    Target group

    The course is designed for executives, managers and entrepreneurs with an interest in learning about the critical strategic and change management elements of successful transformation programs.

    Prerequisites

    • At least 2 years of work experience

    Dates

    October 11 - 13, 2023 (on-site in Berlin)
    LECTURER

    Prof. Dr. Ronald Glasberg
    Prof. Dr. Ronald Glasberg is Professor for International Strategic Management and Head of Institute for International Strategic Management & Innovations at the Berlin University of Applied Sciences. He focuses on the development of new strategic management tools and mindsets using advanced engineering mathematics to cope with unforeseen and unexpected events. His aims to formulate unique action-oriented recommendations for enterprises depending on their particular strategic, innovation, financial and risk management starting points.
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