DIGITAL TRANSFORMATION – AT WORK
28.08.2023 – 01.09.2023

Name: DIGITAL TRANSFORMATION - AT WORK 28.08.2023 - 01.09.2023
Availability: OutOfStock

Digital technologies permeate all facets of the work context and lead to significant changes. These changes require deliberate action to use digital technologies efficiently and effectively to improve the work environment, work flexibility, job satisfaction, and job performance. The offered course provides the necessary knowledge to be able to shape the digital transformation in the best possible way in the work context.

Learning goals

After successful completion of the course, participants will be familiar with the social challenges associated with the introduction of digital technologies into the world of work. These include the management and organization of new digital forms of communication, some of which are asymmetrical, the unmanageable abundance of data and information, and new digital forms of team management. Furthermore, participants will be able to assess the meaningfulness of scientific results based on Big Data/ Artificial Intelligence and to work with them. They have an overview of methods such as design thinking and are able to transfer life design, positive psychology and positive business into their daily management practice.

Content

Changing the world of work through digital technologies
Team management with digital tools
Motivating employees in the home office
Digital data and research results
Design Thinking, Lean Entrepreneurship, Agile Project Management
Digital technologies and sustainability
Life Design, Positive Psychology and Positive Business

The course includes various contents taught in the form of short lectures, seminars and group work in a blended learning format. At the end of the program, participants present their ideas in front of a qualified transdisciplinary audience (early-stage investors*, incubators, academics, NGOs, policy makers, etc.) and receive valuable feedback for the next steps in developing their ideas and business plans. Participants who have developed a technology-based business plan can apply to the Center for Entrepreneurship at the Technische Universität Berlin for inclusion in the incubation process.

Target group

Ministries
Universities
Public administration

Prerequisites

University or technical college degree

Dates

August 28, 2023 - September 1, 2023 (on-site in Berlin).

Note: This course will be also offered as a Certificate Course in October/November 2023.

LECTURER

Prof. Dr. Jan Kratzer und Dr. Karina Cagarman

Prof. Dr. Jan Kratzer is a Professor of Entrepreneurship and Innovation Management and Academic Director of the Centre for Entrepreneurship (CfE) at Technische Universität Berlin. In the Faculty of Economics and Management, he is Pro-Dean for Internationalization and a member of the Academic Senate of Technische Universität Berlin. Prof. Dr. Kratzer studied sociology at the University of Leipzig and received his doctorate from the University of Groningen in the Netherlands on the topic of team communication and innovation success. Prof. Dr. Kratzer published several books and articles in the field of sustainable start-ups; people and innovation; team and project management; and creativity in social networks.

Dr. Karina Cagarman has been a Research Assistant at the Department of Entrepreneurship and Innovation Management at Technische Universität Berlin since December 2013. She completed her PhD in Economics and her Master of Science in Innovation Management and Entrepreneurship at Technische Universität Berlin. She also holds a Master of Science in Business Administration from the University of Twente in the Netherlands. Entrepreneurship, sustainability and positive psychology are the cornerstones of her teaching and research. She enthusiastically brings innovation to university teaching through new courses such as ‘Design Your Happy Life’ or ‘Entrepreneurial Well-Being’ as well as new teaching formats.

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