TU BERLIN ACADEMY FOR PROFESSIONAL EDUCATION
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COURSE DATES

23.06.2023 - 15.07.2023
COURSE DURATION

3 weeks
LANGUAGE

German
LOCATION

Online
CERTIFICATE

TU Berlin Certificate of Professional Education (3 ECTS)
FORMAT

Online
LECTURER

Prof. Dr. D. Georg Adlmaier-Herbst
PRICE

3390 €

CHANGE-MANAGEMENT – TRANSFORMATION IN TIMES OF DIGITALIZATION
23.06.2023 – 15.07.2023

The certificate course deals with the topic of change in a company and how this can be successfully shaped in the face of developments such as the far-reaching digitalization in society and the economy.

Learning goals

After successful completion of the course, participants will be familiar with the models and concepts for designing change as well as the methods, attitudes and instruments for successfully designing change. Using case studies, they will have become familiar with the success factors and pitfalls of practical work in change projects. In addition, they will gain an understanding of scientifically based and proven models for their own personal change and will be able to apply them themselves.

Content

Basics of change management
  • Basics (terms, types of change in science systems)
  • Terms
  • Types of change
  • Concepts of change management
  • Reasons for failure of change management
  • Success factors for successful change
  • Newer models for change management
The management process
  • Organisational change as a management process
  • Systematics of the management process
  • Critical success factors
  • Recommendations for successful change management processes
Need for change and willingness to change
  • Analysis of the need for change
  • Decision-making and action control in change management
  • People's goals/motives
  • Intrinsic motivation for change
  • Implementation model for motivation in change
  • Application examples
Capacity for change

Organisation in change management
  • Involved
  • Processes
  • Roles and responsibilities
  • Structures
  • IT
  • Culture
Communication in change management
  • Success factors
  • Communication goals and strategies
  • Means and measures
  • Effective design of means and measures

Target group

This course is aimed at employees from management in companies, organizations and employees from the field of change management as well as coaches, consultants and other service providers in this field.

Prerequisites

  • Participants are asked to come prepared to discuss their own challenges on the topic of change from everyday professional life
  • Laptop/PC + headset with microphone

Dates

Virtual classroom sessions:
  • June 23, 2023, 15:00-21:00 (CET)
  • July 01, 2023, 09:00-17:00 (CET)
  • July 15, 2023, 09:00-17:00 (CET)
Following the conclusion of the first two virtual classroom sessions, participants will undertake a period of a self-study (of 20-30 hours). This independent study phase will be accompanied by the lecturer, up to the date of the final on-site session. Lecturers will support participants for approx. 8 hours online, in the form of an open office hour, a small group workshop (or similar), by arrangement.

Note: This course will also be offered in October/November 2023.
LECTURER

Prof. Dr. D. Georg Adlmaier-Herbst
Prof. Dr. D. Georg Adlmaier-Herbst is an experienced practitioner who has worked for 15 years in the human resource department of the executive board of a global corporation. He has been a consultant, mentor and speaker for companies, organisations and individuals at home and abroad, for 18 years. Since the 1990s, he has been instrumental in shaping numerous processes in industrial companies and scientific institutions. Prof. Dr. Adlmaier-Herbst is currently Honorary Professor and Scientific Director of the research unit Berlin Management Model for Digitalisation (BMM) at the Berlin Career College of the Berlin University of the Arts, where he is also a lecturer in the part-time Master's program ’Leadership in Digital Innovation’. At the University of St. Gallen, he is also responsible for modules in the Executive Master of Business Engineering, lecturer for ’Leadership for the Digital Transformation’ in the certificate course ’Digital Innovation and Business Transformation’ and main lecturer in the certificate course ’HSG Management for IT Leaders 2020’. At Technische Universität Berlin, he teaches Leadership and Strategy and Change Management in the Master's program in Science Management/Science Marketing.
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